The Importance of a Digital Agency’s Team
Today, many individuals and companies will weigh up the option of hiring a freelance videographer over a digital agency. The essential question being, “why would I invest in an entire agency to put this project together?” In simple terms, irrespective of the project’s size or concept, the team effort behind a digital agency will inevitably lead to a better end result.
However, as a blanket statement the “team” argument is somewhat unconvincing. To clearly explain the benefits of digital agency, it is necessary to dig into the separate parts of video production and consider how each is influenced or affected by talented people working in conjunction, rather than on an individual basis.
At Hurrah, we firmly believe that our collective expertise is far more valuable than our individual talents; it’s why we choose to create great content as a team. Visit our website to learn more about the individuals, and immense talent, that comprise our digital agency.
Putting Together the Narrative at a Production House
The pre-production process can be frantic. This is even more likely when it is handled by a single source. However, at a production house there is method to the madness. Whether starting with a blank slate or clear vision from a client, there is strategy behind moving a project from concepts and ideas to a story and script.
As there are more opinions and possibilities in the room, a digital agency must implement a linear process to discuss, accept, and reject ideas in pre-production. Even at an agency that believes in fostering the farthest-reaching, wildest ideas, pre-production takes on structure. This means a client receives better project management, and is actually provided more opportunity to step into the process. At the same time, input and ideas from a client can be handled in a less stressful or demanding manner.
At the same time, it is essential to foster creativity during pre-production at a digital agency. After all, one of the biggest benefits of working with a production house is the myriad of ideas shared during the thinking and planning phase. Stifling this creativity is not an option. The more projects an agency handles, the easier it is to find the balance between a “free for all” and strict processes. At Hurrah, we think our 200+ prior projects helped us find the perfect landing place between fostering an open forum and managing the details of a new project.
For Video Production Hire More Than a Videographer
To create a high quality and complete video production, it takes a myriad of talents. Throughout the three separate steps of production, knowledge and experience are both important. However, when you hire a single videographer that is exactly what you receive, a single set of talents. Often, it falls to the client to accept certain constraints for the videographer or fill in the gaps with other freelancers.
A digital agency can leverage an individual’s best skills without leaning on them to handle every aspect of a project. In terms of technical during filming and post-production, this ability to build a team based on specific skills is particularly apparent. An advert for UD Trucks filmed by Hurrah in the Middle East exemplifies this important aspect of an agency.
The advert opens with an expansive, aerial shot taken by a drone. It shows the immense distance and space of the desert in the Middle East. It is an important underlying concept to the stories told by UD Truck customers, and the uniqueness of the Middle East landscape is repeated throughout the advert. Yet, from this opening shot, the production shifts to capture waving flags, warehouse interiors, and one-on-one interviews. It is a semblance of shots and concepts that must come together seamlessly, but each requires very different talent.
In fact, within this three-minute advert there are several video production techniques highlighted, not the least of which is post-production editing skill. Each requires the unique perspective of a videographer, and the capacity to see these once separate shots could form a coherent story. That’s the true talent of a good production house – to utilise separate skills and knowledge on a single project, but keep the overall vision and concept firmly in focus.
A Digital Agency Puts All the Pieces into Place
Once the decision to outsource video production and content creation is made by a company or individual, you want to hand off the process to capable hands at a digital agency. Convenience is part of what you are paying for right? However, that rarely happens when working with a freelancer. A great deal of the coordination and logistics still fall to the client.
Alternatively, when you choose to work with a digital agency, the benefits extend beyond accessing many minds and separate skill. An agency is a group of talented individuals who are comfortable and confident working with one another. The collective group shares a space, oversees each other’s work, and ensures content receives review and input before being sent to a client.
Back in the spring, Symrise released a sentimental and thoughtful advert for its flavours and fragrance business. The attention was on the natural fruits that eventually create Symrise’s incredible products, but, of course, there was a desire to do more than simply show the citrus fruit. Symrise’s vendors have immense history as family-owned orchards and a deep passion for their produce. There in rural Italy were several stories worth telling, and each tied in beautifully to Symrise’s core values and quality products.
As a digital agency, Hurrah had the capacity to take a team to Italy during last year’s citrus harvest. The team filmed every aspect of the process and captured as much detail of the harvest as possible. The result is an advert that required close client communication and a very specific time commitment. But more importantly, it’s a piece of digital content that would have been impossible without the talent and teamwork found at a digital agency.
If you are looking for a production house that creates timeless, high quality digital content, then tap into the talent at Hurrah.