Johnson & Johnson: Play Experiment

If left to their own devices what would kids choose between an active toy and an idle toy? Johnson & Johnson set out to find out.
A few cameos by friends and family members, shot on a balmy day in Singapore.

Thanks to BBDO for letting us play. Thanks to all the kids and parents that came to play and thanks very much to St James's Church Kindergarden for letting us film at their cute playground!

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